Privacy Policy

(Effective of January 1, 2022) January

Table of Contents

A.Collection of information.bbelegant

·Information That You Provide to Us

·Information That We Collect Automatically

·Information That We Receive From Third Parties

B.Use of personal data.

C.Disclosure of personal data.


E.Rights regarding personal data.



H.Security measures

I.Changes to this privacy policy

J.Visitors from the european economic area, uk and brazil

·Legal Basis for Data Processing.

·Your Rights.

K.Visitors from california

L.International transfers of personal information


N.How to contact us.


We at bbelegant("we"or"us") recognize the importance of privacy and confidentiality of personal information. ("Platform") is a business-to-consumer (or "B2C") platform .

This privacy policy stipulates how we collect, use and disclose information related to the operation of the platform, including personal information about yours , platform users, visitors and representatives. 

If you are a registered member of this platform, you sign a contract with Peaceful Well Limited. Access to and use of the platform in relevant jurisdictions does not apply to this privacy policy.


"Relevant jurisdictions" refer to the Russian Federation, Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Turkmenistan, Tajikistan and Uzbekistan. To the extent that local data protection laws apply, the data controller of your personal information is the same as your contracting entity. For detailed contact information, please refer to N. How to contact us below.

1.Information collection

The personal information we collect is roughly divided into the following categories:

Information you provided to us:

1.1 If you are a buyer, we will ask you to provide:

(a) Contact information includes: name; address; phone number; email address;

(b) Purchase and/or payment information including: credit card or similar payment information you intend to use for the purchase; billing and shipping address;

(c) Information about your purchases, including: purchased goods and quantity;

(d) Information about and/or supporting complaints related to the platform or goods and/or services purchased through the platform;

(e) In some cases, when you apply for after-sales service, an identity document (such as a passport) used for identity verification.

1.2 If you participate in one of our industry events or other events, please provide contact information, such as user name, address, telephone number, fax number and e-mail address.

1.3 If you are an bbelegant certified blogger/master, we may also ask you to provide us with your contact information and social media account/blog information.

1.4 If you choose to provide us with any other information, for example when answering market research/analysis questionnaires. This may include marital status, nationality, gender, date and/or year of birth, annual income, monthly expenses, and user preferences. If you are unwilling to provide such information, the use of our services and products will not be affected.

1.5 Information we collect automatically:

(a) If you contact us for any reason (such as our customer service department chat service, phone call, or email), provide a copy of any communication with us, including any verification information we request.

(b) Detailed information about transactions and communications on the platform, including the types and specifications of goods sold and purchased, pricing and delivery information, any dispute records, and any information disclosed in any discussion forums.

(c) Platform purchase browsing activity details, for these purposes, we will automatically collect information from your device. In some countries/regions, including the European Economic Union and the United Kingdom, this information may be considered personal information under applicable data protection laws. Specifically, the collected information may include IP address, device type, unique device identification number, browser type, broad geographic location (such as country or city level location), browsing patterns, and how you interact with us. Use it for detailed information about the platform and the interaction of goods and services. In addition, we collect information about the platform and platform visitors, including browser software, operating system, software and hardware attributes, pages viewed, number of sessions, and unique visitor cookies. If applicable laws require us to collect information using cookies and similar tracking technologies, we will seek your prior consent.

1.6 If you are successfully certified as a blogger or expert by bbelegant, we may also collect your social media account information and platform-related posts/comments.

1.7 If you choose to upload or import information from a device (such as an address book), we may collect information and contact information about the people or accounts with which you share content or interact.

1.8 If you are a buyer, we may receive your personal information from the following organizations:

Social media platforms, if you choose to register for a platform account through a social media account. The exact information we receive depends on your privacy settings on the applicable platform, but usually includes basic public personal data information, such as:

Your social media username, nickname or username

Your social media profile picture


Company name (if applicable).

2.Use of personal data

We collect and use your personal information for the following purposes:

2.1 Verify platform account registration, including fraud, security, customer understanding (KYC) and anti-money laundering checks to approve your  account;

2.2 Verify your qualifications as a platform blogger or master;

2.3 Set up/manage buyer accounts, including providing login ID and setting up payment/transaction accounts;

2.4 Provide customer service support, respond to your inquiries, feedback and manage claims and/or disputes;

2.5 Provide/support general platform services, process transactions and payment;

2.6 Support the declaration/application of buyer and/or platform customs clearance through the platform;

2.7 Provide related member rights, including birthday rewards, member discounts and coupons, anniversary rewards, and member exclusive prices;

2.8 Verify your identity and purchases related to product warranty or other after-sales claims;

2.9 Assess and monitor the account security and transaction risks of buyers, and detect and prevent security incidents such as fraud and money laundering;

2.10 Send and provide customized marketing and advertisements that we think will be of interest to you based on the way you use the platform, your browsing records and order history;

2.11 Conduct research and analysis to ensure the security of our platform, improve the content and layout of the platform, and improve our products and services;

2.12 Explain that you have found someone you may know who is also using bbelegant

2.13 Cookies or other similar technologies can be used to provide you with advertisements based on your browsing activities and interests (for more information, please refer to the E. cookies section below).If permitted by applicable data protection laws, we may also use your personal information for other purposes that are not inconsistent with the purposes we disclose to you.

3. Disclosure or sharing of personal data

We disclose/share personal information to the following categories of recipients:

3.1 Service providers and/or cooperate with us or cooperate with us to assist us in providing services to you or processing for the purposes described in this privacy policy or for the purpose of notifying you when we collect your personal information Affiliated companies for personal information. The service providers include:

3.2Bbelegant entities and affiliates and/or their designated service providers cooperate with us to provide processing services for the purposes described in this privacy policy, such as software, tools, systems, and messaging services;

3.3 Marketing and advertising partners, such as Google, Twitter, Facebook, Instagram, and VKontakte, and analysis service providers related to user behavior so that they can customize the content you see when you visit our platform for analysis and/ Or advertising purposes. These partners may combine the information they collect on our platform with the data on our platform and the data collected from other websites or through other sources for targeted advertising.The processing activities of these third-party vendors marketing platforms are governed by their own privacy policies, not this privacy policy (please refer to "cookes" in Part E below);

3.4 Payment service providers that provide payment processing services. The activities of payment service providers may be governed by their own privacy policies rather than this privacy policy;

3.5 Logistics partners who provide delivery services for buyers, including returns and exchanges, 

3.6 Customs agents for customs clearance purposes (if applicable) to support buyers;

3.7 Cloud computing or other hosting service providers provide cloud storage services;

3.8 The risk control service provider evaluates the security and transaction risks of the buyer and platform’s accounts; and if you choose to participate in the review or rating of platform products and/or services, the third-party vendors rating/review service provider will review our services together with the customer ;

3.9 For actual or potential buyers (and their agents and consultants) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, provided that we notify the buyer that they must use your personal information only for all The purpose of disclosure is in this privacy policy.

Any other person who agrees to disclose to you. We have established relationships with other parties and websites to provide you with the benefits of products and services we do not provide. We provide you with access to these other parties and their websites by using hyperlinks to these websites on our platform, or by providing access to us and other parties sharing the same uniform resource locator (URL). In some cases, you may need to submit personal information to register or apply for the services of these third-party suppliers. This privacy policy does not apply to these third-party or co branded websites. The privacy policies of these other parties may be different from ours, and we cannot control the information you submit to these third-party suppliers.


As long as we have continuous legal business needs, we will retain your personal information in order to provide you with services or products in accordance with applicable laws or permits. When we have no ongoing legitimate business to process your personal information, we will delete or anonymize it, or if this is not possible (for example, because your personal information has been stored in a backup file), then we Will securely store your personal information and isolate it from any further processing,Until it can be deleted. How long your data is retained also depends on how you use our website (for example, if you log in as a member or you visit our website as a visitor) and the purpose of the information you provide to us. For example, if you are a registered member, certain information will be retained for a period of time after your account is terminated or deleted, in order to comply with applicable laws or cause disputes. In other cases, the retention period may depend on your activities on the platform or compliance with a specific arbitration period/dispute resolution.

Rights with regard to personal data

According to applicable laws, you may have access to personal information held by us and other rights. If you are a visitor from the European Economic Union, the United Kingdom or Brazil, please see J. Visitors from the European Economic Union , the United Kingdom or Brazil below for more information. If you are a visitor from California, please see K. Visitors from California below. If you have any questions about this privacy policy, or if you wish to access or correct your personal information as an bbelegant user, please click here.

4 Cookies

4.1 This section explains how we use cookies and similar technologies (we refer to them collectively as "cookies") to recognize you when you visit our platform. It explains what these technologies are and why we use them, and your right to control them.

4.2 What is a cookie?

A cookie is a string of information sent to your browser and stored on the hard drive of your computer or mobile device. If you do not disable or delete cookies, every time you use the same browser or device to access the platform, our web server will receive a notification of your access to the platform. In turn, we may understand your visit and your using habit.Cookies set by the website or application owner (bbelegant in this case) are called "first party cookies." Cookies set by third-party vendors other than the website owner are called "third- party vendors cookies." Third-party vendors cookies allow third-party vendors features or functions (such as advertising, interactive content, and analytic) to be provided on or through the website. Cookies used to set these third-party vendors can identify all parties on your device when it visits related websites and when it visits certain other websites. Cookies are also classified as "session cookies" (once you close the browser or close its Delete device) and "persistent cookies" (even after closing the browser or closing the device/app, they still exist, and are activated every time the platform is accessed). Session cookies use encrypted data to verify your identity. Persistent cookies do not store account numbers or passwords. We use both session cookies and persistent cookies.

4.3 Why do we use cookies?

We use first-party and third-party vendors  cookies for a variety of reasons.

For technical and/or security reasons, our platform requires some cookies to operate. We call these "essential" or "absolutely necessary" cookies. First-party cookies are mainly used to enable basic functions on our platform; including web analytic cookies that help us understand how users use our web pages and how we can improve their use. For example, we use necessary or absolutely necessary cookies to enable us to remember items added to your shopping basket and to recognize you when you log in to your account.

We also use social media cookies. You can register as a platform member and "share" platform content through social media such as Facebook and Twitter. Sometimes we embed videos from websites such as YouTube. These websites have their own privacy policies governing their use of information, and you can find this information on their respective websites.

We also use cookies to enable us to track and locate platform visitors interests, to enhance the experience on our platform by studying access patterns and interest-based advertising; to assist our partners in tracking user visits to the platform; and to track promotional activities The progress and participation of and the success of our email marketing campaign. We use first-party and third-party cookies for these purposes.

Types of cookies Who serves these cookies How to refuse

Essential Cookies These cookies are strictly necessary for enabling access and use of our Platform. They provide necessary functionality to ensure the proper performance, security and functionality of our Platform. These cookies cannot be disabled.

Essential cookies cannot be disabled

Analytic Cookies: These cookies collect information in aggregate form to help us determine and understand how users interact with and use our Platform. We use this information to help us to improve and optimize our Platform and its security.


· guide/collection/analytic/cookie-usage

To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?"

Personalization / Advertising Cookies: These cookies are used to make advertising messages more relevant to you.They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.




To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?"

Marketing Cookies. Marketing cookies help us to ensure that provide you with more targeted and relevant marketing. We will also use marketing cookies to evaluate the effectiveness of our marketing communications by monitoring open rate and conversions.



To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?"

Social Networking Cookies: These cookies are used to enable you to share pages and content that you find interesting on our Platform through third party social networking and other websites.These cookies may also be used for advertising purposes too.





To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?"

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to our Platform. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Platform or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Platform to another, to deliver or communicate with cookies, to understand whether you have come to our Platform from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

How can I control cookies?

You can determine if and how a cookie will be accepted by configuring the privacy setting of the browser you are using to access the Platform or the “privacy setting” of your device. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. If you adjust the privacy setting in the browser, your mobile device will continue collecting data unless you adjust the privacy setting of the device, and vice versa.

You have the right to decide whether to accept or reject cookies. If you choose to set your web browser controls to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or http://www.your

Certain features of the Platform depend on cookies. Please be aware that if you choose to block cookies, you may not be able to sign in or use those features, and preferences that are dependent on cookies may be lost.

Google Analytic (More information) Our Platform uses Google Analytic, an internet analytic service provided by Google, Inc. (“Google”). Google’s cookies allow us analyze use of the Platform by telling us which pages our users are viewing, which ones are most popular, what time of day our Platform are visited, if users have previously visited our Platform, from which website users are redirected to our Platform were and the like. The data generated by the cookie about your use of the Platform will be transmitted to Google and stored by Google on servers in the Hong Kong.

The Platform uses an anonymization tool of IP addresses so that the IP addresses are truncated within the territory of the Member States of the European Union and the other members of the agreement on the European Economic Area. The non-truncated IP address are only exceptionally transmitted to Google’s servers in the US and then truncated there.

Google uses the data on behalf of bbelegant to evaluate your use of the Platform, to compile reports on website activity for the website operators and for other website activity and internet usage services. Google may disclose this information to third parties under the terms of the law or for further processing by third parties on behalf of Google. For more information about Google Analytic cookies, visit: the Google Help pages and Privacy Policy: Google Privacy Policy:;and the Google Analytic Help Centre:

Through your browser settings, you can block cookies; however, this can lead to problems with the use of some functionalities of the website. Through the add-on “Google Analytic Opt-out” you can through your current web browser opt-out to the use of Google Analytic from then on

More information can be found here:

5. Minors

The Platform is intended for adults and users must be over 18 to use our Platform. We do not intend to sell any of our products or services to minors, as defined by applicable law. If a minor has provided us with personal information without parental or guardian consent, the parent or guardian should contact to remove the information.

6.Security measures

We implement appropriate technical and organisational measures to prevent unauthorized access to the Site, to maintain data accuracy and to ensure the correct use of the information we hold. Upon becoming aware of a data breach, we will notify you and the regulatory authorities in accordance with the timescales and scope required by applicable data protection law.

For registered users of the Site, some of your information can be viewed and edited through your account, which is protected by a password. We recommend that you do not divulge your password to anyone. We have instructed our personnel to never ask you for your password in an unsolicited phone call or in an unsolicited email. If you share a computer with others, you should not choose to save your log-in information (e.g., user ID and password) on that shared computer. Remember to sign out of your account and close your browser window when you have finished your session.

No data transmission over the internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we use appropriate technical and organisational measures to protect the information we hold for you, we cannot guarantee the security of any information you transmit over the internet.

7.Changes to this privacy policy

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments.


When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make and as required by applicable law, such as by posting an amended Privacy Policy on the Platform.

8. Visitors from the european union

8.1 This section applies if you are based in the European Economic Area (“EEA”), the UK or Brazil. The data controller of your personal information is Peaceful Well Limited. For contact details, please see section N. how to contact us below.

8.2 Legal Basis for Data Processing

We process personal information for the purposes set out in this Privacy Policy. Our legal basis to process for processing your personal information will depend on the personal information concerned and the specific context in which we collect it but will include where it is:

(a)Necessary for the performance of contract between you and Peaceful Well Limited (for example, to provide you with the services you request and to identify and authenticate you so you may use the Platform);

(b)Necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement);

(c)Necessary for our legitimate interests and not overridden by your rights; and/or where it is based on your consent.

8.3 If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our Platform and services, manage our relationship with you and communicate with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our Platform and our services, undertaking marketing, or for the purposes of ensuring the security of our Platform and services and detecting or preventing illegal activities such as fraud. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.

8.4 If we ask you to provide personal information to comply with a legal requirement or to enter into a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information). In some instances, you may be required to provide us with personal information for processing as described above, in order for us to be able to provide you all of our services, and for you to use all the features of our Platform.

8.5 If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under section n. how to contact us below.

8.6 Your Rights:If you are a resident of the EEA, UK and Brazil, you have the following data protection rights, which you can exercise at any time by contacting us using the contact details provided under section n. how to contact us below:

(a)The right to access your personal information and confirm the existence of processing.

(b)The right to correct, update or request anonymization, blocking or deletion of your personal information.

(c)The right to object to processing of your personal information when it is based on our legitimate interests.

(e)The right to ask us, in some situations, to restrict processing of your personal information or request portability of your personal information.

(f)The right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under section n. how to contact us below.

8.7 If we have collected and process your personal information with your consent, then you have the right to withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

The right to request the review of decisions exclusively based in automated processing, which might affect your interests.

The right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.If you are aware of changes or inaccuracies in your information, you should inform us of such changes so that our records may be updated or corrected.

9.Visitors from california

This section supplements the description of our information collection and sharing practices elsewhere in this Policy to provide certain disclosures to California residents whose personal information we process pursuant to the California Consumer Privacy Act (“CCPA”). Please note that these disclosures do not apply to information that is not processed under the CCPA.During the preceding 12 months, we have collected, used, and/or disclosed the categories of personal information described in Section A of our Privacy Policy. For example, depending on the services you use, this may include your identifiers (e.g., IP addresses and email addresses), commercial information, and internet or other electronic network activity information. This may also include inferences we draw from the other information we collect.We share personal information in the ways described in our Privacy Policy, including by allowing third parties that provide us analytics and advertising services to collect information through cookies and other similar technologies. We do not treat this as a sale of personal information for purposes of state law, although you do have the choices that we describe to you in this Privacy Policy.You have the right to request that we disclose information about our collection and use of personal information and to request access to your personal information. You also have the right to request that we delete personal information in certain circumstances. We will not charge you different prices or provide different quality of services unless those differences are related to your information or otherwise permitted by law.To exercise your rights, you or your authorized agent may contact us using the contact details provided under section n. how to contact us below. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity, including by asking you to verify information about your use of the Platform.

10. International transfers of personal information

In connection with providing the services through our Platform, we will store your personal information in the , Hong Kong. There will also be international transfers of your information among the above-mentioned countries. We take appropriate steps to ensure that recipients of your personal information are bound to duties of confidentiality and we implement appropriate measures to ensure your personal information will remain protected in accordance with this Privacy Policy, such as standard contractual clauses. A copy of those clauses can be obtained by contact us using the contact details provided under section n. how to contact us below.


If there is any conflict between the English version and another language version of this Privacy Policy, the English version shall prevail.

12.How to contact us





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